General description
The main task of the modern video resources is to increase profitability. The only possible source is advertising, and video advertising is to be basic. Classic television techniques and craw lines or bottom blocks do not give the desired result. For example, the average duration of Youtube videos does not exceed three minutes and it is inefficient to add thirty-second commercial to them. However, according to the researches (Online Testing Exchange, MindShare, General Motors Europe and Motorola) a text block at the bottom of the page is viewed 1,5 times more attentively and by 14% better remembered.
Specifications
Nowadays one of the most pressing problems of modern video hosts is the legal aspect of media copyright. For example, those that make Youtube act with extreme caution, the number of videos with advertising is estimated at a few percent because there is no proof of legality for the rest and as a result, the level of monetization is restrained. At the same time, Youtube has licensing agreements with the leading world content producers, but there is a problem with its automatic identification during the uploading process which leads to profitability reduction.
Widget Advertise designed by Smilart Ltd. provides a new way of video content monetizing. The system independently analyzes the content and determines the location suitable for advertising on the basis of the given parameters such as size, minimum or the total amount of time, the priority of location (for example, closer to the center or edges), the priority of several ads.
The system can work in conjunction with "Visual Objects Identification".In this case the content is identified, and if it is known to the system and there is a certain instruction to show it with a particular advertisement, the system will operate according to the parameters.
Application
Smilart technologies allow not to combat against piracy and lose a source of content generation, but to use content, formed by ordinary users as a legal income source.
Smilart technologies allow to define free spaces suitable for advertisements and insert them not only in videos, but in static images as well.
